Traders is a digital information and news service, and monthly magazine, serving professionals in the North American institutional trading markets with a focus on the buy-side, including large asset managers, hedge funds, proprietary trading shops, pension funds and boutique investment firms. Traders caters primarily to buy-side firms with more $500 million in assets, as well as sell-side broker-dealers that provide data, execution services and liquidity. Other constituencies include exchanges and "dark pools," where the trades are executed, and the technology providers who serve the market. Coverage includes buy-side strategy, the interaction of buy- and sell-side players, technology and regulations. The brand stands as the hub of a cohesive and engaged community, a market position supported by participation in and coverage of social, charity and networking events.